Gemma Ince

freelance graphic designer / art director. analogue (human-made) digital. words and typography are everything. sometimes illustration, collage, photography. brand identities: are fun to do, small or big, collaborative, always give meaning and purpose to an organisation. communities are the beating heart. All the work is aiming for a more beautiful and healthy world.

brand id refresh for pr company

an elegant ligature and juicy gradients saying something about flow and merging, for a brand relaunch of pr company fishburn hedges. This was done as senior designer, while working at studio FHD which has since merged to become further.It was a tricky year for me – trying to work in a studio with small children at and ill parents to care for. and it led to me moving out of a permanent organisation and becoming freelance while working as a design tutor.