for a pizza place by the water (fiume means river). I created a graphic language around the wavy line. It was minimal in style but flowing. A great part of this project was creating a neon sign for the restaurant entrance. Not garish but just enough to look quite cool I thought. designing menus is a big typography excercise. letterspaced carefully and using italian throughout while also making it clear and understandable. the colour palette was really beautiful midnight blue, mustard and pink.
once you design one type of project, you are asked to do similar work. this is an italian takeaway. we designed menus which were cheap and easy to reprint.
Gemma Ince 