The SMALL brand had to reflect the fact that all the exercise happens outside in nature and in the fresh air. THE CLIENT wanted to show a heart or perhaps a butterfly and of the turquoise and purple she was certain.
Gemma Ince
Graphic artist, art director and graphic design tutor. Working across disciplines and media, in print and digital. Incorporating illustration, collage, photography or typography. Work could be a bespoke brand identity or a more abstract thing that needs expressing. I play with words, make books and write as co-founder of Persehouse Press. All the work is aiming for a more beautiful and healthy world.
Gemma Ince 