Gemma Ince

freelance graphic designer / art director. analogue (human-made) digital. words and typography are everything. sometimes illustration, collage, photography. brand identities: are fun to do, small or big, collaborative, always give meaning and purpose to an organisation. communities are the beating heart. All the work is aiming for a more beautiful and healthy world.

designing for shops

I’ve designed for quite a few shops. This can be the signage, postcards, promotions, business cards. Whatever get’s the word out. Looking back This vintage shop is a favouite.It is simple good communication. A bit quirky like me. I always like to work closely with the business owner to develop the right style.