Gemma Ince

freelance graphic designer / art director. analogue (human-made) digital. words and typography are everything. sometimes illustration, collage, photography. brand identities: are fun to do, small or big, collaborative, always give meaning and purpose to an organisation. communities are the beating heart. All the work is aiming for a more beautiful and healthy world.

theatre poster illustration + collage

I love drawing trees and organic forms, and this project allowed me to take it to dark places. collaging in blake-style figures, as commissioned by – and read more about it at midland actors theatre.

Here is some of the development work, to show you some of my process. I must admit I did prefer the typography that was a bit more broken up. But the collage lettering was an experiment that I abandoned.