Gemma Ince

Graphic artist, art director and graphic design tutor. Working across disciplines and media, in print and digital. Incorporating illustration, collage, photography or typography. Work could be a bespoke brand identity or a more abstract thing that needs expressing. I play with words, make books and write as co-founder of Persehouse Press. All the work is aiming for a more beautiful and healthy world.

Brand ID for coffee + cake shop

Hetty’s heavenly treats, a cup cake shop, café AND community hub for for us in Walsall WHERE the cakes WERe soft, warm and perfect. Above are pictures of a label design. EKA (HETTY) WANTED IT TO FEEL African and English. THE BRAND ID is inspired by the patterns and colours of the fabric prints that you find IN AFRICA BUT ALSO CATH KIDSON WHICH SHE LOVED. THERE IS a hint of doilies and a twist of American vintage jam jar.