Gemma Ince

Graphic artist, art director and graphic design tutor. Working across disciplines and media, in print and digital. Incorporating illustration, collage, photography or typography. Work could be a bespoke brand identity or a more abstract thing that needs expressing. I play with words, make books and write as co-founder of Persehouse Press. All the work is aiming for a more beautiful and healthy world.

Caldmore village festival brand ID + everything

I worked on this spring festival over quite a few years. caldmore (pronounced car-more – but you only know this if you live in walsall) has connected me to lots of walsall’s creative people over the years. it was also a fantastic brief – to have a celebration of culture and unite poeple of all nations and cultures in this area of walsall which is as multi-cultural as areas come, and a little crazy at times (perfect for me – you see?). above, a more sensible version of the design made it onto a balloon one year, held by my grubby model (who had kicked off his wellies by this point in true festival style). this child is now nearly an adult and The festival no longer runs but it gave birth to a sister project and another i regularly and truly love to work on – the caldmore community garden.