Gemma Ince

freelance graphic designer / art director. analogue (human-made) digital. words and typography are everything. sometimes illustration, collage, photography. brand identities: are fun to do, small or big, collaborative, always give meaning and purpose to an organisation. communities are the beating heart. All the work is aiming for a more beautiful and healthy world.

brand id + to develop thriving communities

The organisation bluuprint is visionary and staffed by volunteers. it was recently nominated for the equivalent of an obe for voluntary groups. the work they do is about radical change to how resources are shared within a community. lisa-lucy and i worked together to build this brand, in several stages. more recently with sub brands defined as if by rooms of a home – starting with the essentials of pantry for food, the garden for grow your own, the studio for training etc. they have worked closely with the funders, food banks and walsall council to launch lucy’s pantry in summer of 2025. specifically about food dignity – see separate post. the design and the space is welcoming, positive and not really an approach you’ve seen before.