I created this logo as a small freelance project with my design director overseeing it, back in 2004, and as a side hussle while working at a branding agency SS+K in New York. I didn’t know the brand would go global.
it was when i was beginning to understand how to create interesting colour palettes. It’s a rainbow but not a rainbow. simple, airy, clean balanced typography. this is probably the most well known of any of my work, and took the least amount of time. It was a kind gift really.
Gemma Ince 