Gemma Ince

Graphic artist, art director and graphic design tutor. Working across disciplines and media, in print and digital. Incorporating illustration, collage, photography or typography. Work could be a bespoke brand identity or a more abstract thing that needs expressing. I play with words, make books and write as co-founder of Persehouse Press. All the work is aiming for a more beautiful and healthy world.

kind Logo design

I created this logo as a small freelance project with my design director overseeing it, back in 2004, and as a side hussle while working at a branding agency SS+K in New York. I didn’t know the brand would go global.

it was when i was beginning to understand how to create interesting colour palettes. It’s a rainbow but not a rainbow. simple, airy, clean balanced typography. this is probably the most well known of any of my work, and took the least amount of time. It was a kind gift really.